About The Role

As a Marketing Specialist, you will be a key player in driving our brand's visibility and engagement across a variety of channels. In this dynamic role, you will develop and implement strategic marketing campaigns that not only promote our commitment to sustainability and ethical fashion but also effectively communicate our core values to a diverse audience. Your creative thinking and analytical skills will be essential in shaping our brand narrative, allowing you to craft compelling messages that resonate with consumers and inspire loyalty.

You will collaborate with cross-functional teams to ensure that our marketing efforts align with overall business objectives and reflect our mission. Your responsibilities will include conducting market research to identify emerging trends and customer preferences, allowing you to tailor campaigns that meet the needs of our audience. Additionally, you will monitor and analyze campaign performance metrics, providing insights that help refine our strategies and enhance our impact.

Key Responsibilities:

• Plan and execute marketing campaigns across digital and traditional platforms.

• Conduct market research to identify trends, customer needs, and competitive landscape to inform strategies.

• Create content for social media, email newsletters, and website updates that resonate with our target audience.

• Collaborate with design and content teams to develop visually appealing and informative marketing materials.

• Analyze campaign performance metrics and prepare reports to assess the effectiveness of marketing efforts and suggest improvements.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Minimum of 2 years of experience in marketing, preferably in the fashion or retail industry.

• Strong understanding of digital marketing tools and platforms, including social media and email marketing.

• Excellent communication skills and a knack for storytelling.

Why Work at NIMB?

• Join a mission-driven team focused on sustainability and ethical practices.

• Opportunity for professional growth and development in a collaborative environment.

• Flexible work arrangements and a supportive company culture.